Still the hottest tickets in town

by

Brendan Wilde

Not only do you make useful contacts but you also keep up with all the latest trends and innovation. Organising major international networking events on a grand scale is meat and drink to Marcus Evans who have specialised in important business conventions for over 3 decades.

The company calls these specialist events Congresses and they are organised deliberately to create the opportunity for companies to explore new markets and to identify the latest developments in their industries. Delegates are able to exchange mutually beneficial ideas, create deals and generally expand their network of contacts. With experience in over 30 countries and more than 500 events,Marcus EvansCongresses understand how to bring high level business decision makers together in order to foster lasting and successful business relationships in a variety of different disciplines and industries.

Some of the most popular and successful Congresses are the Tech Congresses which bring together regional vendors and decision makers from a wide range of technical fields. Each event provides an opportunity for key suppliers to exhibit their products to the regions key IT professionals. In order to ensure appropriate coverage of local issues, each event includes input from the local advisory panel, industry associations, chamber of commerce and well known representatives of local government.

These events provide a format which includes unique one-to-one prearranged meetings linked to the events educational conference. The events are attended by pre-qualified delegates, with a minimum technology budget of $5 million and many with budgets in excess of $50 million.

The companys Congesses are a natural complement to its exhibitions which bring together the leading vendors and decision makers in specific markets, creating an opportunity to demonstrate new technology to those who will specify and purchase it. Each exhibition enables its participants to establish market recognition and potential for their products and services.

The exhibitions are supported by extensive campaigns in relevant trade publications and are actively promoted by industry associations and government ministries.

Through extensive visitor promotion and the identification and qualification of key visitors,Marcus Evansenables exhibitors to pre-plan their meeting schedule at each exhibition in order to maximise the business opportunities available. By maximising the generation of high quality leads, the exhibitions are a very cost-effective method of achieving business development objectives.

Each exhibition is linked to a multi-stream educational conference, with presentations from leading industry experts. The company has a hugely impressive roster of speakers going right up to former US Presidents and British Prime Ministers. It knows exactly which specialists can electrify particular industry and sector audiences.

Of course, Marcus Evans knows all too well how exhausting even the most rewarding conventions and exhibitions can be for participants and it is not surprising therefore that the company rounds off its portfolio of services on a lighter note with its corporate hospitality and entertainment division, The Hospitality Group (THG ), which thrives on securing the hottest tickets in town for sports and entertainment events.

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Marcus Evans

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