byAlma Abell

Bulk email selling, which is often referred to as mass email marketing, is an essential part of most business marketing campaigns today. However, the very practice itself can create issues if your marketing emails are ending up tagged as spam or junk mail and not reaching your target audience.

By using specific formulas or strategies with your mass email marketing you can prevent a lot of the issues that are so common with bulk email programs. With today’s top bulk email service companies you can even create personalized marketing strategies by grouping contacts that will keep your emails relevant to each reader whether you have two hundred customers or a million.

Get to Know Your Contacts

Using those cold call contact lists that are sold online are not only not a good return on your investment but they can trigger problems with your mass email marketing ending up tagged as junk mail by major email servers.

Instead, use a system that allows you to learn more about the very people that you market to. This includes having the ability to import your contacts, and the information that you already collected about them, into your mass email marketing program. From here you can add surveys, questionnaires and subscriptions to your emails to continue to build that connection.

Make Emails Relevant

While this may seem obvious, the fewer hard sell techniques you use in your mass email marketing and the more relevant and timely information you provide you contacts the more that your email will be opened, read and passed on. This can include adding a range of content from videos to RSS feeds and, of course, a shopping cart for purchases right from your email.

The days of simply sending an e-blast with information about a sale, product or service are no longer here. Today’s consumer and contact isn’t going to waste time looking at prices alone as they can do that from any device that they want when they need that information.

The use of mass email marketing is important and essential for many businesses. Keeping up to date with what consumers expect, including professional looking emails and newsletters, will help you maximize your companies exposure and customer base through well designed and professional looking informative campaigns.