Sunday, June 26, 2005
MTV Networks’ MTV and VH1 have secured the rights to distribute over cable networks the Live 8 series of concerts which will be taking place at 8 venues in Europe, North America and Japan. The concerts are meant to raise awareness of poverty in Africa and charitable donations to fight it.
MTV, VH1, and its college network, mtvU will broadcast the concert from noon to 8 PM. This will be the second outing for MTV, as they broadcasted the original Live Aid concert. If ABC decides to air the concert as well, this will also be their second going as well. According to MTV, this is the longest MTV has gone without a televised event since the coverage of the violent, riot-filled Woodstock 1999.
Two radio networks will also broadcast the concert. The subscription-based XM Satellite Radio will broadcast the original five announced concerts but will not broadcast the Tokyo or Barrie concerts. Premiere Radio Networks will broadcast the concerts tailored to the three genres of urban, rock and roll and pop music.